LO1 Notes

Purpose
 The purpose of music videos are to promote new bands/hits.
Inform, educate, entertain.
Products are a form of entertainment
The purpose of a music video is to sell an artists.


Form

what types of product are you making?
music video- band, song
Latest albums?


Content

Mise-en-scene- characters: lighting, costume/makeup, locations, gestures, props, iconography instumentrs, jewellery  3-4
narrative/ structure- hybrid - what is the narrative about (Linear)
Editing- Jump cutting to match the beat of the music/ black and white filter for indie videos
Camera work- angles example ( high angle- subordinate, low angle- dominance) Shot types example  (close up- close up of the artist (recognisable of the artist) Wide shot- show the unity of the group/ location/ performing.
Movement- example  Panning, tilt, tracking, Hand held
Sound
Diegetic- natural to the story world (diegesis)
Non- diegetic
Connotes/denotes



M- music matches the visuals (Jump cutting- editing)
I- Iconography (recognisable/ represents the genre of music) 1. Guitar 2. Microphone 3. B+W
L- Locations (local venues, big open spaces, in a stage, studio (mise en scene)
C- Close ups ( camera work) connotes its importance
V- voyeurism- pleasure of watching someone without them knowing they are being watched

Conventions of music vidoes
Andrew Godwin (1992)


Meaning

Theory can still be applied to your analysis.
Laura Mulvey- The Male Gaze
Carl Rodgers (1980) - Ideal Self/ Ideal partner
Richard Dyer (1975) Star Persona
John Berger (1972) Men act, women appear stereotypes
Stereotypes


Genre
1. Genre conventions (hip hop)
2. Effect on the audience

type of music video is it?- is it a hybrid video


Audience
Include what you think the age, gender for the video is and why? ABC1?

Themes involved in the music video

Music video: Subculture ( trendies, hip hop, fans, mods, rockers)


Dick Hebdige (1979)- subculture











Note: This is only a pass piece of work, therefore you only need 2-3 examples per heading above.