LO1- Analysis of Music Videos

Radiohead- Just

Purpose

The purpose of Radiohead- Just is to promote their band and new hit- this video "Just" has a narrative to it, which is obliviously been purposely done to reinforce the lyrics of the song. "Just" is used to entertain their audience.

Form

Radiohead is a rock band, members are: Thom Yorke, Johnny GreenWood, Colin GreenWood, Ed O'Brien, and Phillip Selway. The song "Just" is from the album "The Bends" released 1995 which was produced by John Lecki.

Content and Meaning

Narrative
Just by Radiohead is a hybrid music video as it shows the band preforming as well as a narrative to it. The denotations of the video Just is a linear and remarkable narrative; as it is unusual and plain.

Props
Iconography used to represent the band Radio head is musical instruments the band members use. Thom York the main singer uses a guitar and a microphone which connotes the genre of music they produce. Ed' O' Brien uses a guitar as it represents his position in the band, as well as Collin Greenwood (bass guitar) and Philip Selway (drums). They signify the iconography throughout the music video to represent that they make their own music, the effect this has the audience is that they share a connection with the band as they can visually see them creating music. The electric guitar is stereotypically connoted as a rock instrument, so the fact it is shown in the video helps to reinforce the genre.

Gestures
Gestures are used in the music video for example, Thom the lead sing is very exaggerated and over expressive when it comes to his performance in the music video. Vulgarism is a feeling the audience will gain from watching Thom passion and love to the song and his band with the body language he uses, which go in time with the music. Thom uses direct mode of address to involve the audience and create a feel of spectacle and intimate.

Costume 
The lead singer Thom is dressed well suited to the genre of music the band produces.  Thom is wearing a black leather jacket that connotes grittiness and rock n roll, which is relatable to their audience as this will be their style of clothing. Leather jackets are stereotypically classified in the rock genre so that fact Thom is wearing a hard core leather jacket helps promote the genre of their band.

Camerawork
Camera work is used in Just such as close ups are used on the band members faces as identification, which is effective as it connotes the passion and love on their expression for their music as well as having an effect on the audience as they feel its more relatable to the band. Another use of camera movement is panning when following the main man in the narrative, it is a low angle to connote his dominance and power, even though from the narrative he is shown to be mentally distressed.

Editing
Cross cutting is used in the music video to signify the changes of scene, which shows how it is a hybrid video. The cross cutting helps keep the audience in pace with the video and switches to the narrative and performance frequently to help the audience keep track of what's going on. There is also a use of pan and fade towards the end of the video of the delusional narrative to signify how everyone one has fallen for this strange narrative. Eyeline match is used when there's a mid shot of the lead singer starring onto the mirror lip syncing, it then cuts to the man lying on the floor from the narrative, which is outside where radiohead is performing in the music video, it's effective as it shows a connection between the narrative and performance.

Sound
All sound is this video is non-diegetic as the band members are performing and lip syncing to the words; however the record and edited song is put over the music video.


Genre
Radiohead falls into a mix of genre, which is called hybrid. The genres that Radiohead fall into is alternative rock; experimental rock; electronic; art rock. "Just" also falls into a Hybrid music video as there is shots of performances as well as a narrative to it.

Audience
The music is more well suited to a male audience preferably over 18 to understand the narrative as its stylistic` conventions are mature. It would be target to C2 audience; the reason being for this is due to the fact it is targeted to a wide audience.






Arctic Monkeys- Why'd You Only Call Me When You're High?

Purpose

The purpose of Arctic Monkey- Why'd You Only Call Me When You're High is to promote the band and the genre of music they fall into; rock. It also reinforces the lifestyle the Arctic Monkeys lives, which is realistic. Why'd you only call me when you're high has been purposely done to entertain their audience.

 Form

The form of Arctic Monkeys- Why'd You Only Call Me When You're High? is a music video to promote their bands new song. This song is from their latest album AM, which was released in 2013 and produced by James Ford and Ross Orton.


Content and Meaning

Narrative 
The narrative links in with verisimilitude as it is a very realistic perspective of a night out. It starts off with the whole band in a local pub, which reinforce the grittiness and realism of the video. As the lyrics are clearly describing that Alex has had an illegal substance (weed) he is very wide eyed and uncontrollable throughout the video, as we don't see him take the substance we are made to believe that he has taken it before the video. Wondering around the streets "high" it again reinforces the thought of realism as it's local. Alex is constantly seeing a girl around the streets who from the lyrics of the song has been having a sexual relationship with. It links to Laura Mulvey's theory of "The Male Gaze" as the woman in the video is shown naked and shows sexual actions by her throughout the video. Finally Alex manages to find a house; however it isn't the right persons high which signifies the substances taking over his mind, reinforcing the lyrics.

Location
"Why'd You Only Call Me When You're High" starts of in a local bar. The denotations of the bar is very compacted and tight, gritty and realistic. This reinforces the idea of verisimilitude as it connotes realism, dingy and grittiness. It then later changes to an outside location of a street filled with terrorist, dirty takeaways, a homeless man and two violent "hard men", this again connotes the theme of realism as it something we see everyday. As it is early hours of the morning from a drunken night out low key lighting is used (as it is nighttime); however street lights, neon lighting from local shops bring elements of urban and "city life" into the video, which will be relatable to their audience as it goes a side with realism.

Props
The main prop invoked in Arctic Monkeys music video is a mobile phone. The phone links into the title of the song as the main singer is talking about how he "calls "again when he is "high". It will link into their target audience as it is a younger audience who will be very up to date which phones and also many younger people do drugs (weed) which is relatable to them. The product that Alex is singing about isn't shown on the music video as it is an illegal substance, which the artist won't want to promote to their audience with the fact that they are young; however with the lyrics and the editing skills of illusions happening to Alex we get the idea that he has smoked the substance before the video. The phone signifies how he is desperate to see this girl who he has sexual intentions for. The fact that he has a phone reflects the conventions of the modern world, which also relates to their target audience. Another prop used in the music video is alcohol, as they are in a local pub it is part of their lifestyle which fits in with their music and is relatable to their target audience.

Costume
Casual clothes and slick back hair is stylized throughout the music video, the effect this has on the audience is that they feel more involved with the band as they have dress normally and it is well suited to the genre of their music. As well Alex is wearing a leather jacket, which is stereotypically worn by rockers, again linking to the genre of their music. The effect of this on the audience is that they will look up to Alex, Carl Rodgers theory of Ideal self as they will copy his style as Alex is shown as a cool guy.

Camera Work 
Slight low angles are used to connote power and dominance over Alex as he is the main singer, this links to Carl Rodgers theory of Ideal Self as Alex is shown to be an incredible cool guy which his target audience will look up to. They are also used to show expressions on his face as he is acting the narrative of his lyrics, for example close up shows his wide eyes as he has taken a substance, this links to Andrew Goodwin's theory off close up shots being used to show emotions. A high angle, mid shot is used, which almost displays an element of counter types in the video. As Alex is unstable his falls on the floor, a homeless man is shown to be telling him off. The low angle connotes power and dominance, which is unusual for a homeless person to have over a successful man. We are constantly following Alex, which gives us the feeling of voyeurism, the camera movement is tracking. Its effective as we feel as an audience feel involved in Alex journey of being high following him around. The camera isn't raley still, there's always a sense of movement even if it looks like it should be stationary to give create the sense that we are like Alex, uncontrollable.  

Editing 
A editing technique that the music video did was layering to create the effect of an illusion. It is done when we see Alex phone (symbolic) going through his skin which reinforces his lyrics of him being "High". The eye line match editing technique for the layer edit creates the effect of us physically being involved in the music, creating spectacle. A ghostly effect is used when Alex is viewing himself in the mirror which reinforces his lyric of Alex being high, him being able to see things. It is effective as the audience almost feels like they are high with alex seeing illusions on his journey that we follow.

Sound
There is diegetic sound throughout the video, which signifies realism through the video. Diegtic sounds involved in the video are mumbling between people in the local bar, "Do I Wanna Know" played in the bar and drinks. Non diegetic sound is also involved in the music video.

Genre
The genre of music Arctic Monkeys fall into is blue rocks. For there latest album AM released in 2013 they were inspired by many genres of music including rock, rock blues, hip hop, heaving metal, desert rock, R&B, and psychedelic rock. This helped create Arctic Monkeys unique style.

 Audience
 Arctic Monkeys target audience is both genders, as their music is suitable to both genders with its suttle tone. It almost fits in with Carl Rodgers theory of ideal partners and Ideal self's as a male will look up to the band members such as Alex turn and see him as a ideal self, where as a female would want to be with them. Age range will start of at 16 as they sing about substances that are illegal, preferably what the fans do and sexual references. Classifying rhea target audience it would be D and below due to the fact its very gritty and realistic, flaming streets and local bars.







The Wombats- Jump Into The Fog

Purpose
The purpose of The Wombats music video- Jump into the Fog is to entertain their audience. The music video helps to promote their band, Jump Into the Frog is a hybrid music video as it has a narrative as well as a performance.

Form
Jump Into The Frog is from the album The Modern Glitch, which was released in 2011. The single was released in the UK on the 23rd January 2011.

Content/ Meaning

Narrative 
As the music video is a hybrid it has a narrative. A very unusual and disillusioned narrative, going along side with the lyrics of the song. The actual performance is set in the same hotel where all these people have luckily been able to rent for the night.

Lighting
A dim yellow light is used at the start to connote an urge of happiness. The changing of neon colours creates movement and pace into the video which is effective as it involves the audience. The lighting also creates emotions throughout the video which correspond with the gestures and emotions the people use throughout the video. It identifies their moods.

Props
Iconography is used throughout the music video of instruments to represent the genre of music they produced, which is effective has it identifies the band members and their position in the band. For example the electrical guitar which is filmed using a close up low angle reinforce the genre of music which rock styled. The microphone being shown in the music video identifies the lead singer. The fact the instruments are used in the music video makes it more personally to them.

Clothing
Dark black clothing and gothic styled outfits are used throughout the video to promote their personal style and corresponds the genre of music they produce. The fact the lead singer uses sunglasses in parts of the music video adds as element of mystery and secretness, another interpretation of this could be it is seen as cool and stylish, which would be effect on their audience as they may copy them (ideal self).

Camera Work
Close up shots are used on iconography such as instruments to reinforce the genre of music. Low angle angles are used when these are in process as it reestablishes the power of the music. This is effect as it allows the audience to know how all the members contribute to the band.

Editing
Cross cutting is frequently used in this video to cut through the narrative and performance; the effect this has on the audience is that it helps keep them up with the pace of the video, as well as helps understand the narrative as it always cuts to the keep points in the lyrics that correspond with the narrative.

Sound

Non-diegetic sound is used throughout the video as they are synchronised the the lyrics of the song.

Genre

Jump into the Fog is a hybrid video as it has a narrative as well as a performance. It falls into the genres of alternative rock, alternative dance and synthpop.

Audience
The Wombats are mainly targeted towards men due to the genre of music. Teenagers would be more suitable for the age range for this video due to the mature themes that are communicated throughout the video, as it would be more understandable. The classification for the audience would be categorized in B-C1.






Linkin Park- Numb

Purpose

Linkin Park- Numb is a hybrid music video which has been used to entertain their audience. The music helps to promote their band and reinforces the genre of music. It also signifies a deep message throughout the video.

Form

Numb was released in 2003 and is included in the Album meteora.

Content/ meaning

Narrative
The narrative to this video is very deep. It is something that happens to a lot of people, which others do not notice. The feeling of invisibility or not being good enough. Throughout the video we see the girl constantly being slaughtered for her passion for art, constantly being ignored and mentally abused. having her confidence knocked down that much it finally gets to her and she breaks down; however corresponding to the lyrics she finally becomes "numb" and ends up feeling hopeless. The ending to the narrative and video is her running into what seems to be where the band performed throughout the video, however they're not there.

Props
Instruments are shown throughout the video as iconography to identify the band members and how the contribute to the band, as well as reinforcing the genre of music they produced; for example the electric guitar and drums are key instruments that make up a rock band. As well the props of art throughout the video are key parts as it helps explain the narrative as it her passion, but as well the art is very gothic drawing which again goes along with the genre of rock.

Clothing
Casual clothing are worn throughout the video which connotes realism. One of the singer is wearing a snapback the opposite way on his head. This is effective as it signifies the rap rock which is a genre linkin park produce. The contrast between the band members clothes helps to reinforce the hybrid of genres that fall into the song, which is effective as it shows the audience different styles in the band, which falls in Carl Rodgers theory of "ideal self".

Gestures
The emotions the lead singer uses when singing reinforce that the lyrics to the song have so much meaning and that are personal to him as his expressions are wide and over exaggerated which communicates his emotions throughout the video. 

Camera Work
Wide shots are used to show the whole band, it is framed so that they are all in one shot to allow the audience to see them as one. High angle shots are used when filming the girl from the narrative to signify her lack of power. Its effective as it corresponds with the lyrics of the song.


Editing
Cross cutting is used to cut from the performance and narrative, to show connections. It reinforces the lyrics more fluently and helps make the lyrics more understandable. The cross cutting edit to from the narrative and performance always cuts to keywords from the song, which is effective to the band personally as they have a visual image of their song. Another edit is used              which really emphasises the meaning behind the lyrics as it shows how she's invisible and has become "numb", this is effect as it can relate to a mass of people.


Sound
All of the sound in the music video is non-diegetic as they are lip syncing to the lyrics. 

Genre

The genre of Linkin park rap rock, alternative rock and nu metal, this music video is a hybrid video.

Audience
The music video is targeted at both sexes. It has a very deep personally meaning which would be aimed at women have a sensitive view on life; however the hard core rock would be aimed towards men (stereotypically). It would classify towards B and a C1 audience due to the context and diegesis of the video.







Hey- Slaves


Purpose

The purpose of Hey by Slaves is to entertain and promote their new music video brand. It also reinforces the genre of music the band produces.


Form
The song Hey is from the album Are You Satisfied. It was directed by Roger Sargent.


Content/ Meaning

Narrative
The narrative of slaves high  is about a man who as been spiked at a pub going into an illusion. Experiencing the effects of being intoxicated we see the man actually fighting himself, which is effective as we as an audience feel involved in the music video as we are following him. He then is shaken by the girl who has been kissing who says "hey" which reinforces the lyrics of the music video.

Lighting
A red low key lighting is used at the start of the music video to create a sinister effect on the video. Red connotes danger, violence and anger; the fact that he has been drugged and becomes uncontrollable of himself corresponds with the red lighting in the video. Throughout the video low key lighting is used to signify that it is late/early hours, which connotes danger, crime and illusions. This is effective as it creates the diegesis to be more gloomy and gritty, corresponding with Warps style.

Location
The narrative starts at a local gritty bar, which connotes realism. The corresponds with the style we are working with which is grittiness and realism like warp. Throughout the music video he is outside walking along the streets "being followed". The streets again reinforce the idea of verisimilitude.

Gestures
Angry facial expressions are used throughout the video in close up shots to show the effectiveness of the drug that has been spiked into his drink. It goes along with theory of emotions as the close ups off anger and fear is really emphasised when close up shots are used, which reinforces the narrative of him being drugged and going into an illusion.

Camera work
Close up are used on iconography for example jump cutting is used as a zoom to get a close up shot of the drink being drugged, which is a key factor to the narrative as it explains why he acts in a certain way. Tracking is another camera angle used when he is pinning him self him and shouting so that we are following him, giving a feel of voyeurism.

Editing
Throughout the video jump cutting is used in time with the music. The effect this has on the audience is that it keeps them within the paste of the video, which involves them more.

Sound
The sound is all non diegetic as the original cover has been put over the video as it has been auto tuned. 

Genre
The genre of Slaves is punk and can also be seen as grime. It only has a narrative to the music video.

Audience
This music video will be aimed more towards a male audience, with its fast pace and movement it creates adrenalin for them. Styles and themes that are communicated throughout the video are suitable for a 16+ as its mature and drug related.